Our Mission
2Serve Together honors the women who are serving or have served in the armed forces and brings attention to their significant role in history by empowering them to share their untold individual stories.
Our Vision
2Serve Together envisions the Women of Valor symbol will become a world-wide symbol of honor and dignity that is worn by female service members, veterans and supporters creating opportunities for conversations.
Our Why
Lieutenant General (Ret) Patricia D. Horoho is a native of Fayetteville, North Carolina.
General Horoho’s distinctive professional career includes 33 years with the U.S. Army, where she retired as a Lieutenant General, the 43rd U. S. Army Surgeon General and Commander of the U. S. Army Medical Command. She made history being the first woman, first nurse and first non-physician to hold these positions in 234 years.
More importantly, it opened the opportunity for other women to serve at this level within the armed services.
In 2016, she was inducted into the United States Army Women's Foundation Hall of Fame. General Horoho continues her service to Veterans and service members to this day and is the CEO of Optum Serve, the end-to-end federal business of Optum and UnitedHealth Group.
General Horoho is the visionary and founder of 2Serve Together. Inspired by her late father, Lieutenant Colonel (Ret) Frank J. Dallas, a Veteran of World War II, Korea and Vietnam. She often recalls the pride she saw within her dad when he would be recognized wearing a ball cap with the three war insignias and thanked for his service. It made her proud to see others honor him for his service. It truly showed the power of a thank you. It was at that moment when she realized that women did not have something that uniquely honored their military service. She was determined to create a symbol that would be recognized world-wide, honoring all female service members and veterans.
Creation of the Exclusive 2Serve Together Brooch
Our Founder, LTG (Ret) Patricia D. Horoho, wanted to create a symbol that would capture the beauty of female service members and veterans who have chosen to raise their right hand and serve our country. Stemming from the pride she recalls her late father, Lieutenant Colonel (Ret) Frank J. Dallas, a Veteran of World War II, Korea and Vietnam, when someone would thank him for his service. He would sit a little higher and smile a bit broader. You could see what the recognition meant to him and how it brightened his day – simply said it was the power of a thank you.
General Horoho wanted to create a beautiful symbol that women Veterans and active duty military could also wear with pride to show others that they have served or are serving our Nation. Her passion to honor all women veterans, led to the development and initial design concept for a commemorative brooch. In collaboration with renowned jeweler, Ann Hand, founder and CEO of one of the most distinctive and prominent jewelry companies in America, General Horoho’s design idea came to fruition.
The design is that of a purple forget-me-not flower. The purple is a composite of each of the colors of the U.S. Military branches. The “V” on each of the leaves represents the valor of women service members and veterans, and what they’ve done and continue to do as leaders, even after their formal service is complete. The pearl is for the purity of their mission. The splendor of the flower is the beauty of each and every service member and their story.
The brooch debuted on June 12, 2021, at a special event at the Military Women’s Memorial at Arlington National Cemetery.